In order to inspire someone to show their support for a Charity’s cause, you must ignite a spark of passion in the person. How do you create a stirring passion in someone? Through the emotional and personal connection you develop with them. When fundraisers are able to build rapport with a potential sponsor, the conversation will become much more genuine, meaningful and impactful.
Rapport is a state of harmonious understanding with another individual or group that enables greater and easier communication. In other words rapport is getting on well with another person, or group of people, by having things in common, this makes the communication process easier and usually more effective.
8 tips to “Making Connections with People”
1. Introduce yourself, and ask the person you are meeting what their name is. Use the other person’s name in the conversation.
2. Let them know a little bit about who you are, and WHY the cause of the fundraising campaign is important to you.
3. Get to know the other person. Really try and learn more about the person and understand WHY the charity might resonate or be meaningful to them…
Possible Questions: Have they traveled to a country and seen poverty first hand?
Have they experienced the joy of giving? What did that feel like?
How does the cause of the charity fit in with their interests and values?
What challenges do they need to work through to make donating possible? Explore ideas and solutions.
What is their current situation? Student? Working? Parent?
4.Use feedback to summarize, reflect and clarify back to the other person what you think they have said.
5. Talk about things that refer back to what the other person has said. Find links between common experiences.
6. Try to show empathy. Demonstrate that you can understand how the other person feels and can see things from their point of view.
7. Build on the other person’s ideas.
8. Be genuine, with visual and verbal behaviours to maximize the impact of your communication
I hope you find these tips helpful! If you have a fundraising question, or are looking for fundraising advice, please leave a comment and will do our best to answer it for you.