When I first started trying to write this, I kept thinking about going back to school, being a kid with your squeaky new shoes and back pack full of supplies that would inevitably end up lost within a week. Today is World Literacy Day, and what better day to talk about the incredible power that education and school can have for children around the world.
I remember that jittery excitement you would feel, the excitement over new people, classrooms and teachers. That unexpected rumble in your stomach as you think about all the unknown and wonderful things that could happen. Thinking back to those days of lunch boxes, assigned seats and new friends; I can absolutely say that I had a happy childhood, created by and for me. My parents made sure that I had what I needed to look back and say, that was a good way to live. As I started thinking about childhood memories, I came across a quote by Tom Robbins; “It’s never too late to have a happy childhood.”
As I read this quote my first thought went to those children who don’t get to experience being a child the way I did. We say it often, because it is true, here in North America we are beyond fortunate to have access to all we do. We get the luxury of not only going back to school, but being able to relish in it as well.
So; while you are at the booth watching families go from store to store making exciting new purchases, imagine a child is sitting with you at the booth. Imagine the look in their eyes if they could see what goes into back to school. Use those images to paint a picture for the families, show them how they can be a part of changing a childhood. How they can be the catalyst that helps a childhood memory become a happy one. Help them create that happiness NOW.