Jeff O’Neill

Interim CEO & Chief Operating Officer

Jeff started working with donorworx in the summer of 2012 as an external consultant and quickly learned that this was a company that he had to be a part of.  Jeff joined the executive team in September 2013, taking on the role of Chief Operating Officer where he focuses on developing a first class talent and logistics strategy.  Most recently, Jeff was the President and founder of a boutique HR and business consultancy and brings over 16 years of experience in the fields of Leadership Development, Training, Employee Relations, Talent Management and HR Consulting.


Shelley Doughty

Founder & Chief Financial Officer

Shelley has been an integral part of donorworx since its founding in 2008.  She has acted as CFO since inception and has overseen the incredible growth donorworx has seen to date.  Shelley developed her financial and business acumen with Arthur Andersen & Co. as well as serving as the Canadian Director of Administration and Finance for Accenture.  After leaving the corporate world she seized the opportunity to leverage her entrepreneurial and business skills to assist in the creation of donorworx. One of Shelley’s most memorable moments of her career was travelling to Ethiopia to visit a World Vision project.   

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Sherry Bell

President & Co-Founder, D2D & Street Division

Sherry has been an innovator and leader in the face-to-face fundraising field in the United States for the last decade working as both a supplier and an employee of a large non-profit organization.  Her experiences include key strategic roles in both sectors.  She has developed, executed and revised face-to-face fundraising plans for nine non-profit organizations during this time, however, she started her career in team building in 1998 cold-calling as an outside sales representative.  Sherry’s focus in the U.S. market is to develop face-to-face fundraising programs which meet volume requests and long-term return on investment benchmarking, while assisting and supporting non-profit clients in the effective stewardship of the their valuable supporters.

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Sarah Sam

Director, Campaign Operations

Quite quickly, after a trip to the field, Sarah was attracted to face-to-face fundraising as a way to bring about positive change. In 2011, Sarah joined donorworx and began developing her career, starting as a fundraiser, moving in to Account Management and now working as Director, Campaign Operations. In this role, Sarah works with our North American teams overseeing overall campaign planning, analysis, central coordination and implementation of fundraising campaigns. Sarah is thankful to work alongside individuals who care deeply about those we serve through our charitable partners. Sarah had the opportunity to travel to Rwanda with donorworx staff and World Vision US to visit her sponsored child which holds a place in her heart as a notable moment with donorworx. 


Roslyn Murray

Director, Business Development & Marketing

Roslyn started her career at donorworx in 2008 as a fundraiser, moved into campaign management and soon after was promoted to VP Canadian Campaigns where she lead and managed National fundraising teams and campaigns. In her current role, she spearheads donorworx’s marketing and communication initiatives, brand management and business development.  Her most memorable moment at donorworx was the trip of a life-time to Ethiopia with World Vision Canada where she visited children and communities to see the incredible impact of the fundraising initiatives donorworx supports.  In addition to loving her work, she enjoys painting in her studio, browsing vintage stores, swimming in lakes, and spontaneous adventures.

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Matt Pearsall

Director of Fundraising, D2D & Street Division US

Matt began his career in fundraising during the 2006 election cycle on behalf of the Democratic National Committee, while working with Grassroots Campaigns, Inc.  After graduating from the University of Maryland in 2006 with a BA in Government & Politics and History, he began working in 2007 with Fundraising Initiatives, Inc.  In 2011, Matt joined USA for UNHCR as the National Manager of its Face-to-Face Fundraising Program, working to oversee and develop face-to-face fundraising offices in strategic markets across the country.  Matt was extremely excited to join the donorworx team in December 2014, as the Director of Fundraising – Door-to-Door and Street Division. Matt is incredibly passionate about community outreach and social justice, and looks forward to continuing his efforts in developing high quality face-to-face fundraising programs for charity partners moving forward.

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Rob Johnson

VP Business Development & Client Engagement

Rob has been involved in Fundraising for approximately the last 10 years.  After retiring from Hewlett Packard (HP) where he held a variety of management positions in service, sales and marketing, he was with World Vision focused on acquisition of monthly Child Sponsorship donors using TV, Direct Mail, Internet, Radio and Face to Face channels. As part of his strategy to expand and develop multiple channels of acquisition, he engaged donorworx to provide support for the Retail channel. This relationship expanded greatly over several years. Rob left World Vision and moved to Plan where he was responsible for acquisition for Child Sponsorship acquisitions as well as retention and the Child sponsorship product. The relationship with donorworx extended for Retail at Plan as well. Rob has been with donorworx since early 2016 and is managing the Street and D2D portfolio as the Director of Street and D2D

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Ken Graham

Director, Training & Development

Ken joined the donorworx team as Director of Training and Development in May of 2015.  Ken brings with him over 12 years of learning and development experience from the corporate environment. Ken holds a Certificate in Adult Learning and his CTDP designation in training from The Institute of Performance and Learning. Ken’s focus is to spearhead all areas of training and development with the goal of offering both growth and career options to all employees of donorworx through increased knowledge, skill, and ability.  Ken has always given back to community in volunteer activities and sees his involvement with donorworx to be a new opportunity to have an impact with some of the world’s communities in humanitarian crisis.  

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Terri Fry

Account Manager

Terri started with donorworx as a fundraiser in 2011. Since then she has been on multiple campaigns working as a fundraiser, team leader and campaign field manager. Currently she is the account manager for World Vision Canada’s Retail Team; overseeing the strategy, planning direction and results for all campaigns. With a passion to change lives, Terri loves being able to make a difference while working with donorworx and its charitable partners. Outside of work, Terri loves spending time with her family and friends, trying new foods and learning new things. 

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Getachew Woldemariam

Senior Fundraising Manager

Getachew studied politics and journalism both in Ethiopia and the U.K. In 2010 he moved to the US and landed his first job in face-to-face fundraising. After working for different charities for almost 4 years, he made the decision to join donorworx because of it’s mission and vision – providing high quality and low cost donors for charity clients. He considers himself lucky because his job allows him every single day to make others happy and restore their future.


Jullie Pfeffer

Regional Manager

Jullie joined the donorworx team in 2009 and has been a fundraiser, team leader, campaign field manager and now she manages our donorworx Child Ambassador Program. Jullie is  thrilled to lead this incredible group of volunteers who are committed to helping children and families in need. She also enjoys the chance to encourage, inspire and support others who generously donate their time and talents to battle inequality and injustice. Outside of work, Jullie enjoys travelling to new destinations but also appreciates the tranquil and soothing beaches of Lake Huron where she spends time with her family and close friends.

Su Brock

Regional Manager

Su’s been involved with fundraising most of her life.  From her donorworx beginnings as fundraiser, team and campaign leader, the Regional Manager role was a natural progression for Su. She loves to fundraise and thrives on the good feeling that comes from making a difference. With a diverse background in sales, marketing and event planning, Su leads and motivates a team of high spirited, dedicated, go-getters with a positive outlook and is a true believer that a small dedicated group CAN change the world!



Kaitlyn Lloyd

Training Manager

Kaitlyn joined our team as a Fundraiser and Campaign Leader in November 2012 while finishing up her Master’s Degree in Education. She is now able to provide education to children around the world, but in a very different way then she had first imagined.  Her passion for leadership, training and adult education brought her to the Training and Development team in January 2014. Through her work with donorworx, she has had the chance to work with many different charity partners and see some of their work first hand. Outside of work, Kaitlyn enjoys exploring the outdoors, competitive sports and shopping at her local farmers market.

Melissa Dabi

Manager Accounts & Campaign Performance

Melissa began her career at donorworx as a fundraiser and quickly moved up to the Campaign Leader position and then on to Regional Manager.  Melissa has many years experience in the Non-Profit sector in the United States and Internationally.  She is excited to be part of the donorworx family and looks forward to building lasting relationships with our charity partners as well as building highly effective and professional fundraising teams across the US.  Her goal is to help provide children around the world an opportunity to dream, have hope and reach their full potential.